Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand ...

How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.

If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.

One of AI Max’s capabilities is creating assets for you. This can take the strain off the PPC team by reducing the need to customize ads for every single ad group. We wanted to quantify how well the ...

Creator content increasingly informs AI answers. After all, a large language model (LLM) can’t have an opinion. It can’t decide whether your product is the best moisturizer or the water softener ...

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP ...

Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.

The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating ...

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today ...

AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.